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HOW TO START BUILDING YOUR PERSONAL BRAND ON SOCIAL MEDIA

A personal brand is what people associate with your name. It may be a topic you understand well. A point of view you regularly share. Or a particular way of approaching your work.

INTRO

Today on the blog I have something a little bit different. I'm sharing a collaboration that sheds some light on how to go about finding your niche online. Those who are tossing up whether to start a blog, or a Youtube channel, or a Substack presence might find some helpful hints on where to start the process of building a personal brand on social media.

None of us started with hundreds of followers or professional equipment, we just gradually found our  direction. It helps to have a willingness to share with people you don’t know. And enough patience to keep going.

So here's today's post that I hope you find interesting and maybe even helpful....

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WHAT SMALL THINGS ARE YOU CHOOSING TO BE AMAZED BY?

How we look at the world around - what we take the time to pay attention to - shapes how we see ourselves.

AN INTERESTING ARTICLE

My husband sent me an article a little while ago that he thought I'd find interesting - his words were "there's a blog post in this..." because he knows me so well - and it immediately drew me in to wanting to have a read, and then (of course!) to share the wisdom about how awe reshapes how we see ourselves.

The study was about people looking more intently and intentionally at the physical world around them, but I think it also applies to our emotional world too - appreciating all that makes up our day to day life.
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SELF-DISCOVERY IN THE SECOND HALF OF LIFE

There's so many different life experiences that we've moved through that leave a stamp on us. What do we keep and what do we release?

WHO AM I BECOMING AS I AGE?

I saw a quote from The Happiness Planner recently about discovering who we're becoming over time. There's so many different life experiences that we've moved through that leave a stamp on us. The quote reminded me that we keep changing and growing - that we can choose what we want to keep and what no longer serves us and can be released....
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MINDFULLY EXPLORING OVER WINTER

For my Winter wrap-up of my WOTY "Mindful" I thought I'd share some of the small things that caught my interest and resonated with me

SHARING SOME OF THE THINGS THAT RESONATED

The winter months have finished down here in Australia (although the weather is still holding on). For my Winter wrap-up of my WOTY "Mindful" I thought I'd share some of the small things that caught my interest and resonated with me over the last few months. They're fairly random, but that's my life in general these days....
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MOVING TOWARDS AN "ALL CARE AND NO RESPONSIBILITY" APPROACH

I was in my 50's before I realized that I could care about people and situations without taking responsibility for everyone and everything.

WHEN TOO MUCH IS TOO MUCH

I'm an oldest daughter - that title comes with an awful lot of baggage that I've carried with me for most of my life. I've always been the responsible one, the one with a plan (and a second plan in case the first plan fails), the one who over invests in other people's issues, the rescuer, the fixer, and the all-round juggler who wants everyone to be happy all the time.

When I write all that out, it sounds ridiculous, and it is! Nobody needs to do all that, and it leads to leaky boundaries, taking on too much, and burning out over things that aren't mine to carry. 
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ARE YOU WHIMSY-MAXXING OR WHIMSY RAGING?

Are you whimsy-maxxing or are you defined by whimsy and rage? Maybe somewhere in-between is "whimsy and age"

WHIMSY IS HAVING A MOMENT

It seems (based on the algorithms) that whimsy is the new flavour of the month. I've noticed a few whimsy quotes and thoughts appearing in my online feed and they made me smile and want to jump on the bandwagon myself.

Here's a couple of whimsical things I've noticed recently....
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7 SOUL SEARCHING QUESTIONS FOR REFLECTION

It's mid-year and time to ask myself a few probing questions to challenge myself to move out of my comfort zone and keep growing.
 

REFLECTIVE THOUGHTS FROM SUBSTACK

A little while ago, Corinne, one of my fellow bloggers who moved to Substack, listed seven questions in her post for reflection. As I'm in the middle of my year of choosing "Mindful" as my inspiration, I thought I'd share them here in case others are interested in doing a little deep dive...
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PEACE ARRIVES WHEN LESS BECOMES ENOUGH

Do you notice that there's a strong push to want to add more and more into your life? I hope you can find your sweet spot for what "enough" looks like.

WHAT DOES IT MEAN TO HAVE ENOUGH?

Have you noticed that having enough doesn't feel like it's enough anymore? We all have so much already, but there's always an itch to upgrade, or to replace, or to try the latest model. We're surrounded by people who have more than us - either in real life, or online. There's always something new and shiny competing for our attention.

I often wonder what it would look like if everyone was content with what they already have and decided it was more than enough?

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IS A BORING LIFE A BAD LIFE? DO I NEED TO BE DOING MORE?

Is it okay to lead a quiet boring life? Can we allow ourselves the grace to live peacefully while others live larger?

WHAT MAKES A LIFE "BORING"?

I've been watching other people's lives on Facebook recently and they're all so busy doing stuff. They're off travelling the country, or travelling the world, or attending events, working hard at careers, or living large in general. Me.....not so much. I'm just here at home living my small life and wondering if I should be wanting more? Is my life boring if I don't feel bored?
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MIDLIFE HAS BEEN MY TIME OF REALIGNMENT

Midlife has been the era of my realignment - where I've shed the layers that aren't needed anymore to make the space I need.

BEING STRUCK BY A CONCEPT

Recently I saw a quote online that was titled "Realignment" and it wasn't the quote itself that really struck me, it was the title that stood out - the concept of becoming realigned into who we are meant to be. It feels like Midlife has been my era of realignment - where I've shed the layers that aren't needed anymore to create a space where I feel at home in myself at last, and where I'm finally thriving.

These are some of the areas where I feel I've realigned over the last decade or so:
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